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Zillow Preferred (formerly Premier Agent)

#3 in Lead generation and follow-up · zillow.com · Updated 2026-10-15
3.55/5

Verdict: Zillow is replacing Premier Agent with Preferred in most markets: pay-at-close buyer leads. High volume, but fees are steep and terms are Zillow-controlled.

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Best forAgents preferring pay-at-close leads
PricingNo upfront cost; success fee of 15–40% of gross commission after closing, varying by ZIP and price. Requires Follow Up Boss.

Score breakdown

Features4
Value3
Ease of use4
Reputation3

Pros

  • No upfront spend
  • Largest portal audience

Cons

  • 15–40% referral fees
  • Must meet Zillow performance and use Follow Up Boss

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